Press

Marks and the facts.

Everything here is cleared for use. The usage rules are short and they matter.

The facts

Company
Adrenaline Performance
Founder
Marcus Goguen, Freeride World Tour champion and Red Bull athlete
Product
A ski specific season plan, an in-app coach, and a community, on iPhone
Platform
iPhone, on the App Store. Android is coming soon
Pre-season
Road to Winter, the free pre-season challenge, has drawn more than 1,500 skiers

Brand marks

The wordmark is artwork. Do not retype it, recolour it, stretch it or rebuild it from the monogram. Leave clear space around it of at least the height of the mark.

Photography

Need photography of Marcus or the app? Get in touch at support@adrenalineperformance.co and tell us what it’s for. We’ll send what we’re cleared to share, with the credit it needs.

Homepage photograph by @benj.jn.

On the language

Skiing is an eccentric sport. Almost every demand on a run is a muscle lengthening under load: absorbing a landing, holding an edge through a compression, controlling the fall rather than producing it.

On every consumer surface that is written as catching sport, because that is what it feels like and eccentric is a word for coaches. Here it is the correct word and it is used.

Anything not here, support@adrenalineperformance.co.